Cha Cha Matcha

A millennial-pink matcha shrine in SoHo that turned green tea into a full-blown lifestyle brand, and somehow still makes a genuinely good cup.

The whisked matcha here has real depth, grassy and slightly bitter under the oat milk, not just a green-tinted sugar bomb. Come for the photogenic pastels, stay for the soft serve, which manages to taste like actual tea instead of dessert-store syrup. It gets loud and lined-up on weekends, so weekday mornings are your move if you want to actually sit.

Best for: A bright midday pick-me-up or a pastel-hued pastry break between SoHo shops